Formulated for women, by women.
PK24 is a clinically tested, highly effective, anti-aging vaginal rejuvenation cream. The applied cream hydrates the interior vaginal walls to create a tightening effect lasting up to 24 hours. By temporarily restoring the feeling of youthful resilience to an important personal part of the body, PK24 is intended to provide women with a renewed sense of sexual confidence and empowerment.
Available online, PK24 is targeted primarily to physically active women in their post-childbirth years, but active women of all ages can and do benefit from the product. Although marketed to women, PK24 also greatly enhances the intimate experience for both partners, women, and men.
America’s obsession with youth has driven demand for formulated anti-aging products, which is expected to increase 8.7 percent per year to $30.7 billion in 2009, according to The Freedonia Group, Inc., a leading market research firm.
The purchasing power behind the growth is the baby boomer generation, a group that currently spends billions each year in an effort to maintain good health and youthful appearance. With the number of individuals 50 years and older increasing at an annual rate of 2.5 percent, the demand for a broader spectrum of anti-aging products is anticipated.
Cosmetic surgery is a burgeoning $15 billion industry, and one of the tremendous growth categories is vaginoplasty, or vaginal tightening surgery, which entails tightening the vaginal and perineum area that’s often stretched during childbirth. Proof of increased consumer demand is the fact that the Laser Vaginal Rejuvenation Institute of America located in Beverly Hills, which has nearly 200 affiliated physicians.
An estimated 30 million American women suffer from the symptoms of vaginal relaxation as a result of childbirth, aging or muscular de-conditioning. Vaginal relaxation, an increased interior diameter in the vagina, can result in diminished sensation and gratification due to a lack of friction. This often means that women no longer experience the same pleasure from intercourse they once did, and it often takes longer to reach climax.
The term, "feminine esteem," relates to women taking action to dramatically improve and enhance the quality of their own sexual experience. They are looking for answers and are demanding sensible, viable options.
While attending a friend's party in 2001, PK24 founder and Chief Executive Officer overheard a shocking and enlightening conversation among several men, who didn't know she and their wives were listening.
"One of the husbands made a very off-handed remark about what he would do to be 20 years old and have those days back. The other men laughed and agreed," said the founder. "Then another husband made a comment that shocked us all. He said, 'You know I love my wife but four kids have really loosened things up down there.'"
"Quite honestly, this was the first time I had ever heard a comment like this," the founder continued. "My girlfriends never complained about this side effect of childbirth, and my mother never mentioned it, either. I remembered a high school P.E. teacher talking to us about Kegel’s and I wondered, could this be what she was referring to?"
She decided to conduct some research and quickly discovered that vaginal relaxation was a very real condition affecting millions of women, but it was considered an extremely private matter and was, therefore, rarely discussed. Women can be reluctant to discuss this change in their bodies and they resign to simply accepting these dramatic changes as a natural part of life, childbirth, and aging. Women who do seek out a solution often end up discouraged because there is a limited amount of available information and the primary medical advice leads women to believe their only option is to undergo an expensive surgical procedure.
The founder became interested in finding a safe and reasonable, non-surgical solution to vaginal relaxation and vaginal loosening. She soon established a relationship with a US manufacturer of natural products. After four years of research, formulation and product testing, the impressive result was PK24.
The company was founded in 2001 and PK24 was introduced in June 2004.